BiGAUSTIN Events – August 2015

BiGAUSTIN provides comprehensive workshops that will help entrepreneurs build healthy, thriving small businesses across Central Texas. Please review the list of our August courses below, and check back regularly, as the list will grow daily. If you have any questions, please call us at 512-928-8010.

MBAPersonal

MBA of Personal & Business Finance

August 5, 2015 // 6:30 p.m. – 8:30 p.m.

It’s easy for both new and established small business owners to become overwhelmed with maintaining the financial health of their businesses as well as their personal finances. This three-part series will teach small business owners how to find balance and move forward successfully.

Register here: http://bit.ly/1II09iV

Business Law Basics

Business Law Basics

August 7, 2015 // 11:30 a.m. – 1:30 p.m.

This class is taught by licensed attorneys who understand the complex legal issues small business owners face. If you own a small business and don’t have a strong grasp of what your rights and responsibilities are as a small business owner, then this class is for you.

Register here: http://bit.ly/1SX6B72

Borrowing Basics

Borrowing Basics

August 11, 2015 // 11:30 a.m.- 1:30 p.m.

Getting a business started means raising capital to get your dream off of the ground. Borrowing Basics will help you make the right moves when looking to finance your small business.

Register here: http://bit.ly/1II0i5X

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Client of the Month: Big Frog Custom T-Shirts & More

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We are excited to announce our Client of the Month is Big Frog Custom T-Shirts & More!  Dwight Miles opened their doors three years ago on August 9, 2011 and since then has continued to grow and add more services.  Not only do they have a hip and trendy store, they make sure they are having fun while providing outstanding customer service.  They offer 24 hour turnaround on in-stock items, volume discounts, free design and setup, and unlimited colors!  Seriously, how can you beat FREE design and setup?  If you are anything like me, designing a t-shirt does not come easily!

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Owner Dwight Miles found out about BiGAUSTIN from a friend of the family and after over 20 years working in the corporate world he decided to make the jump into entrepreneurship.  Dwight contacted us and came to BiGAUSTIN for technical assistance classes where we worked one-on-one with him to create a business plan that incorporated his experience in retail and large corporations like General Mills and Kraft.  Coming from these wildly successful corporations, Dwight knew he had the experience and knowledge to create a plan that would be prosperous.  It was the HOW that he wasn’t quite sure about.  That’s where BiGAUSTIN came in.

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After creating a business plan with our talented experts, Dwight applied and was given a loan to open the doors to a new future.  He said it was difficult at first because you are so used to spending other people’s money in the corporate world and now you are spending your own.  This has been a challenge for him but, he said they have fun and are continuing to grow and learn as they go.

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Dwight says, “I cam across BiGAUSTIN at the right time.  Being a small business owner is challenging to say the least.  One of the greatest challenges you will face is gearing up for growth.  BiGAUSTIN has incredible resources that have helped me to take my growth curve to a whole new level.”

He sure has reached a whole new level!  Sales are up, customers are pouring in, and the orders are coming in faster than they can blink their eyes!  Being busy at work can sometimes be a stressful time but, Dwight seems content with their progress and expects them to only become more busy.  Maybe he’ll open up a second location…?  You just never know with these entrepreneurs, they get an idea and off they go to take on a new adventure.  Wherever the future may lead them, there will be tons of fun and awesome t-shirts involved!

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Here at BiGAUSTIN we are excited to see Dwight succeed and hope that he’ll give us a good discount on some one of a kind t-shirts (haha, just kidding!)  But seriously, we are so delighted with their success.  When our clients are successful, so are we!  So, if you ever need a t-shirt made for your volleyball league, your kids soccer team, or for that 5K you’ve been training for, give Dwight a call over at Big Frog and he’ll hook you up with some great deals and styles.

Congratulations Dwight and Big Frog Custom T-Shirts & More!

Check Them Out on Yelp!

Big Frog Website

Shop!

Social Media for Nonprofits

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Nonprofits notoriously don’t have any money to put towards their social media marketing strategies.  Recently I attended a Social Media for Nonprofits conference specifically talking about how to maximize your social media without breaking the bank.  Everyone knows that to survive on Facebook you have to pay to play, now it’s increasingly more difficult to get your posts seen and business noticed.  Facebook does let you do some pretty cool stuff though, for free even!  For example, you can import all your contacts into their Invite Email Contacts page and they will invite your contacts to Like your business page.  This is a really easy way to get existing people who support your cause to Like your page.  If you already have a relationship with them, they are more likely to Like your page however, if you never ask they won’t do it.  

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One thing that has been difficult for me is ASKING.  There is tons of research out there that show the power of asking, if you never ask someone to do something how will they know to do it?  It can be hard at times to ask, you don’t want to come off too strong pushing someone to do what you want.  We have all been in that position where you have a pushy salesperson who just won’t let you shop in peace!  Don’t be that person!!  

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It’s easy to step over that line between someone who is posting about their products and services all the time and someone who genuinely takes the time to come up with interesting, educational information.  We can only read so much about your sale for last minute Mary Kay items or what dodgy venue you’re band is playing at on Friday night.  After about the third post in three hours you will soon be unsubscribed to or simply unfriended.  Being unfriended is like the END of your Facebook reputation and all is lost after that.  But, what if there was a way to promote your products or services without being overly annoying and bombarding people?

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Fortunately, there is!  Have you heard of the 80/20 rule?  80% of posts should be educational, informative, and engaging content that people can actually relate to.  20% of posts should be related to your products, services, and how you can solve a problem for them.  This way you can tell people about what you’re doing while keeping them reading and engaged on your page.  This is obviously not meant to be an exact science calculated down to the percentage of posts you should make one way or the other but, it is meant to be a rough guide to keep yourself in check and your readers still reading.  

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Just by making sure you are writing relevant content and posting about stuff your readers would be interested can go a long way.  Maybe you only have $20 a month to spend on Facebook Ads, that’s totally fine.  Keep your budget in mind and utilize some of the free advertising methods that Facebook offers (if you aren’t using hashtags it’s time to start.)  Also, remember that everyone struggles to come up with interesting, unique content.  You are not alone on that one!

What challenges does your nonprofit face in regards to social media?

Empower Children With School Supplies

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1. Go to a big box store near you

2. Pick up a school supply list

3. Buy something

4. Drop off your gift

After reading this short but, inspiring article by Anita Janke I’m about ready to jump in the car, run over to Target, and buy some school supplies to donate.  Anita Janke talks briefly about her struggles with poverty as a young child and how it affected her and her family’s lives, even to the point where she tried in vain to cover up a hole in her shirt because her family couldn’t afford to buy her a new one.  She also talks about how embarrassing and difficult it was to try to find a, “…safe person to bum a sheet of paper from or try to erase a mistake without an eraser.”  These may not seem like a big deal in the long run but, from a perspective of a student this is very real and very difficult.  It’s not just that these children are arriving to school unprepared because they forgot their notebook or required reading materials at home.  On the contrary, they knew all along they needed it and have been dreading the first day of school when they would have to ask all their schoolmates next to them to borrow the things their families couldn’t provide.  Not only did this affect Anita Janke’s self confidence but, she started to associate education with being wealthy.  This poses a huge problem for American (and many other countries) society.  We simply cannot afford for our youth to be forced into the belief that education is a privilege and not a right.  Anita Janke proposes this: “…for children living in poverty we have to help do more than get them through school.  We need to help them activate and achieve their dreams.  For the under resourced, it starts with putting school supplies into their hands.”  I could not agree with Anita Janke more.

Here in Texas parents get a long laundry list of school supplies they must buy for their children.  They require parents to over-buy school supplies so that there is a surplus  for the kids whose families couldn’t afford them.  I hear many complaints from parents talking about the burden of buying school supplies and how they are about to spend hundreds of dollars on them.  One of their main complaints is that the majority of those supplies aren’t even for their own children.  On the one hand, I understand where they are coming from.  A lot of families are scraping by just enough to buy their own children supplies let alone supplies for five other kids.  This is where Anita Janke’s suggestion comes into play.  If the community members took this matter into their own hands and each person decided to donate one thing, we could probably have enough supplies for every single child.  Think about it, how would you feel arriving at school for the first day with no notebook, no pencil, and no calculator?

What do you think of Anita Janke’s suggestion?  Would you do it?

Read the full article here: Breaking the Poverty Trap