Client of the Month: Thai Fresh

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Thai Fresh has been serving the Austin area with delicious, home cooked meals since 2008 down in the hip and trendy area of South Congress. Jam grew up in Thailand, where she learned to cook and fostered a deep love for food that she wanted to share with others. She moved to Austin and that’s where she met her partner, Bruce. His experience in the restaurant industry mixed with her passion for cooking has made them a power house in the Austin restaurant industry. BiGAUSTIN is proud to have been a partner with Thai Fresh during the normal growing pains of expanding a business.

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If you have any sort of love for food, and you should, you will love their dishes. Not only are they a culinary experience, they transport you to the streets of Thailand with amazingly fresh ingredients. They work with local farms to provide only the best ingredients from grassfed beef to local pasture raised eggs to organic spinach. Not to mention they have a coffee bar serving coffee straight from local producers in Brazil with organic soy milk to add to their daily french pressed coffee. I’m telling you, if you are a coffee snob, you don’t want to miss this.

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For those of you vegans out there, you’re in luck! They have vegan ice cream with rotating flavors like Sweet Potato Pie, Texas Corn, and Mango Lime. They use coconut milk with organic fair trade evaporated cane juice and local seasonal fruits for that added sweetness. They also have a variety of gluten-free and vegan deserts ranging from vegan salty caramel brownies to fruit pies to Thai sweet sticky rice. All of their ingredients are farmed from local, organic farms whose number one concern is the quality of their products. These people take pride in their food, and it shows.

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Want to learn how to make these fresh dishes at home so you can enjoy some Pad Thai without leaving the comfort of your home? Go take a private or group class from Thai Fresh and learn the tricks of the trade. Tip: Register early because classes fill up quickly and can be booked a couple of months out. If you have the extra dough, splurge and get a private lesson for one or two (or more if need be). Private lessons can be done in your home or in the Thai Fresh commercial kitchen.

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Wait! There’s more! Thai Fresh also offers a catering service to those of you who are having a party, wedding, divorce celebration, or whatever it may be! Seriously, who can resist delicious, fresh catered Thai food? Well, maybe some people can, but not me! How can they provide all these services you ask? The answer is by being amazing, hardworking, and maintaining their passion for food.

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The reason I picked Thai Fresh as our Client of the Month is because they have been incredibly successful at building a business that not only reflects their passion, but it makes a positive impact on the local economy. Their success is Austin’s success, and Austin’s success is the United States’ success.

Thai Fresh came to BiGAUSTIN because they needed help getting their business started, keeping it running, and dealing with issues like funding and planning. Because of their ability to effectively plan, budget, and make goals they have steadily grown and became more and more popular. So if you are looking for some good, local grub go check out Thai Fresh and let us know what you think!

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How to Start a Business in 10 Easy Steps: Step Two

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So, you’ve identified your business idea and have somewhat narrowed down who your demographic is going to be and the services/products that you will offer. Now you need to do some extensive research. You might be thinking, “RESEARCH?!?! That is WAY too complicated!” But, wait! It really is not as hard as you think, especially since now you can utilize my BFF Google for pretty much everything you need to know.

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Before writing a business plan it is best to do some research on the market. Think about questions like, who is doing what you want to do? How do they differ from what you will be doing? Will they be an ally or competition? What are they doing well and what could be improved? Who is their demographic and how does that compare to yours? This will allow you to get a good idea about what is happening in the environment, what businesses already exist, and what you can do to set yourself apart from the competition. This does not need to be enough research to write a dissertation about your particular industry, spend 15-20 minutes a day for about a week and you will have a pretty good idea of what’s going on locally and nationally.

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The second step of step two is to do some more research!! You have to find out more information about what your demographic wants and how they think. If you are targeting teenage girls, you will want to do some research to figure out the latest trends, what they are interested in, and how they think. You are not expected to understand every little detail about how your demographic feels, but you should have a good understanding of how to reach them and how to get them purchase your service/product. For example, it would be very difficult to sell a 401(k) policy to a teenage girl, she just has no interest nor is she worried about retirement at this point in her life. Instead think of where teenage girls hang out and when, like how long do they spend on Instagram and what times are they most likely to be online. See below for some ideas about education, income, gender, etc.

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Now you have an outline of who your competitors are, how your demographic thinks and what they’re interested in, and a good understanding of the local market. You can use this information to revise your business idea, add new products/services, or maybe you decide to change your idea altogether. The important thing is that you now understand what your customers want and how they want it, which makes marketing that much easier. It’s always good to meet people within your industry and talk to professionals, network, and ask one or two of them to be your mentor. This way you have a professional who you can contact with questions or concerns regarding your business.

How to Start a Business in 10 Easy Steps: Step One

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Want some concrete, tangible steps that you can take today to get your business off the ground and running? Then keep reading because you are not going to want to miss this. This blog series is not just another random list of things that every other blog talks about for how to start a business. I am going to outline a task list for those of you who have an idea, but you just don’t know how to put that idea into action. These are easy steps that you can take while working a full time job, taking care of your kids, or whatever else you might be doing throughout the day. Remember, no one else will start your business for you, so get off the couch and do something for your future.

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Step One:

Identify your idea, think about what you want to do and what you don’t want to do. Write it down, make a list of products and services you will offer. Don’t forget to make a list of things you won’t do, for example, if you want to be a graphic designer will you do print and web or only one? Will you do logos or design websites? Once you know exactly what you will and won’t do, you can more easily do your research to find out information about the industry. Also, when a customer comes to you wanting you to redesign their logo you can easily say if that is a service you offer and exactly what you charge for it. This doesn’t have to be an exhaustive list of every product or service you will ever offer, this is just a starting point for you to really think about what your business will look like and any tools you may need to get started.